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Archive

Category: Web Marketing

Fence Post in South Carolina
Mommess

From post to gatepost: why “engaging” social media strategies don’t always get people to show up

and what to do about it. Focusing on social media engagement stats can be antithetical to actually helping people show up in real life. Because “engagement-based” social strategies…

April 10, 2026April 10, 2026 · 7 min read

Creativity

What’s your best marketing plan?

Answer: the one you will actually do. No one needs to elaborate any more than this, but I will write like wild anyway because I’m a human who…

March 31, 2026March 31, 2026 · 9 min read

Mommess

Finding order on the web

Looking wholly at your web presence When it’s time to change your brand, there a few considerations before you transition a known web presence so you can protect…

March 27, 2026March 28, 2026 · 5 min read

Mommess

weaving the www

With the wild west, a personal party, and thoughts on the web as a woman’s medium. Women’s work, I’ve been told by more than a few wise souls,…

February 16, 2026February 16, 2026 · 6 min read

"Connecticut" Abstract Art by Elizabeth Mullen Matteson
Creativity

A Visual Peace: Art as Alchemy

Creative work is alchemy. It is an honest process, that sometimes culminates something that can touch the honest places in other people too. Art, music, poetry, and stories…

January 2, 2026January 3, 2026 · 5 min read

Language

Audience

A term of endearment post. If you can feel positioning and motion inherent in words, then you may also experience how your point of view can flip with…

December 13, 2025December 13, 2025 · 3 min read

Artwork by EM Matteson, looks like abstract figure
Best of Mommess

Ai Ai (for now)

[Update 12/21/20255] I’ve stopped using AI as an administrative tool, because, it is has been more trouble than it has provided innovative solutions, AND it uses ridiculous amount…

November 15, 2025December 21, 2025 · 6 min read

digital sketch by artist EM Matteson @emwe_art on Instagram
Mommess

What I know about marketing

Good marketing is not a getting activity. It’s a giving one. To do marketing well, you must give first. And give often to new people. And I don’t…

October 25, 2025October 27, 2025 · 6 min read

Creativity

Road Songs, Libraries, and Hard Work Hassles

After dropping my 15 year old at drivers ed, I drove around listening to classic rock and landed at the library. Before I forget, Bob Seeger is an…

October 25, 2025October 25, 2025 · 4 min read

Nuns. Abstract art by EM Matteson
Mommess

Matchy matchy branding is going, going …

I only have a few minutes to write this. Remember when the sign that a business was “official” was that all their social channels, their website, their email…

September 12, 2025September 14, 2025 · 3 min read

drawing by Elizabeth Mullen Matteson. surrealist with bold colors. Looks like two jellyfish under a tall bed
Creativity

Emergence ⟺ submergence

Acknowledging your submerged self, the media you choose to portray it, and The Beatles. Have your ever felt that you are emerging from something? If so, where are…

July 28, 2025July 29, 2025 · 4 min read

Creativity

Sundials & Compasses

Because my writing like this last post is often a long and complex weave of many ideas1 , I’m writing this short post as a palate cleanser. I…

July 19, 2025July 19, 2025 · 3 min read

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