Good marketing is not a getting activity. It's a giving one. To do marketing well, you must give first. And give often to new people. And I
Road Songs, Libraries, and Hard Work Hassles
After dropping my 15 year old at drivers ed, I drove around listening to classic rock and landed at the library. Before I forget, Bob Seeger is an
Matchy matchy branding is going, going …
I only have a few minutes to write this. Remember when the sign that a business was "official" was that all their social channels, their website,
Emergence ⟺ submergence
Acknowledging your submerged self, the media you choose to portray it, and The Beatles. Have your ever felt that you are emerging from something?
Sundials & Compasses
Because my writing like this last post is often a long and complex weave of many ideas1 , I'm writing this short post as a palate cleanser. I also
The toilet in my back yard
And the knowing that comes from an 'in house' metaphor. Last month, we cashed in some Apple shares to have a friend's brother fix our bathroom.
Confidence in Community
After working on dozens of special events like gala balls, weddings, music festivals, high-brow fundraisers, and kids' field days, I've come to learn
Embedded – A Term of Endearment
I usually write these Terms of Endearment posts without quoting the dictionary because I want to gain insight as to my personal experience with these
digital marketing feeds the tech bro machine
I honestly feel like many of the things everyone's been doing with digital marketing is going to fall by the wayside very soon. I've been working
Networking with a beginner’s mind
Backdrop: In 20+ years of my marketing business, I didn't need to "do networking" because the right people found me at the right times, and my
Large Scale Event Promotion: Showing Up
I've been doing large scale event promotion for over 20 years, and developed a very specific, choreographed approach that is not recorded elsewhere. I
Advertising & Influence – it’s an energy thing
While many of us assume emotions like happiness are the best feelings to evoke in advertising, it is not the case. It's actually energy (positive or
Damn, I’m sorry
... for my part in the debacle that is the Internet, so I'm writing long form as penance. Below is this maker's overview of the web's history and
The Constitution of US
In case you hadn't heard, The United States Constitution was removed from The White House Website sometime within the past 24 hours. All that's left
Artful Advertising
If you lay down your META or Google targeted ad sets like blankets of loveliness across the web– regardless of your product, service or event – your
Using middots (and em dashes) in marketing copy
The middot can look like a "bullet," but it is not. It can be helpful in marketing when you need to represent an address in a single line and don't
What makes any given website run
I just had to explain this to a client. I figure you may need to know this too if you have a domain name and website hosting and don't want to be
project project & on demand on you
This is about putting the marketing cart before the horse with Human Design, and it apparently working.1 Oh yes, and moonlighting...And examining
Hosting Hos: an explainer
In my professional life, I've been one heck of a website ho. Stewarding website after website, using my pro tools and licenses and caring for dozens
marketing: is it human trafficking?
What does marketing and advertising do? It moves people, psychologically, economically — and often physically — to do something. A
responsiveness: in websites and in life
I find myself needing to write every day. The swirl of ideas and realizations are vast and without some expressive outlet. So, I'm giving myself 15
Stories v Stats
Assumptions, click bait, and real communication across the Internet: stats are servants to storytelling Most of us have been conditioned to chase
Branding is dead.
Never underestimate the power of a message said many different ways. You can more effectively move people if you decentralize the messaging and tap
passive income / passive outcomes
If you are like me and have many interests, maybe sometimes you go "all in" one on project, then drift off a bit toward the next thing, rinse and
Marketing on the Web, for White Hat Operators
I've been using the web to promote projects and to help clients and causes since 1997. One of my first experiences work experiences was helping a
ten years, 100 trees
The web "momma" of mommess is my business EMWeb Design. Everything that comes out of this design/marketing shop is "carbon neutral" via offsetting.
Free Webworker stuff
For webbie folks. Merry Christmas. Free webhosting: www.whdms.com Free website visitor mouse-tracking: mouseflow.com Free DNS tools:
Web marketing fundamentals: content
Today I'm writing about a web term¹ often used, but not always understood. "Content" is the text, images, photos, movies, or social postings that make
Monetizing a mommy blog
Just what the world needs.... another mommy blog. Right. Because I work in the world of the internet (as a designer, marketer, and monetizer), I can't
